top of page


What's your gut feeling?

Inflammatory Bowel Disease 

Abdominal pain.png


IBD is becoming more common worldwide, 10 million people worldwide are affected by IBD and it affects people of all ages and ethnic groups.  IBD is a term for two conditions- Crohn’s disease and ulcerative colitis,
it can have a significant impact on a person's life. Treatment options are available to manage symptoms and improve quality of life.

IBD can be a challenging and frustrating condition to live with, and it's essential for people with IBD to have a strong support system in place.

Main problems

People tend to neglect the treatment of their condition, which causes the deterioration of the disease.
Information provided to the doctor at follow-up appointments relies on the patient's memory.
The absence of adequate surveillance methods in the market necessitates people to create independent surveillance techniques.

IBDaily goal

IBDaily app aims to provide people with IBD a means of maintaining remission.
By tracking the therapeutic sequence, people with IBD will be able to manage their symptoms, prevent complications, and maintain a good quality of life.
Similarly, doctors will make more accurate condition assessments and adjust, so patients could receive optimal treatment.

User research:

To better understand users' needs, I conducted a survey for people with IBD in the Israeli community.
I wanted to understand the current situation and the pain points that people experience when trying to maintain a good quality of life with IBD.
Similarly, in order to make the app more effective, I conducted a survey for Gastroenterology doctor's.
I wanted to understand the current situation and the doctors' pain points in the treatment processes of
IBD patients.
Their perspective helped me understand how the desires of the users fit in with the medical needs required.
Main insight:
People with IBD
Find it difficult to monitor their disease.
Find it challenging to recall and report their experiences over the past few months.
Find it difficult to cope with changes caused by the disease in their daily life.
Have difficulty remembering information about the effects of the disease.
Gastroenterology doctors
Agree that Monitoring daily symptoms is important for disease management
and control.
Doubt the patient's ability to provide reliable information at a follow-up meeting.
By analyzing the results of the surveys, I gained a comprehensive understanding of both patient preferences and doctor requirements. I then merged the survey results and prioritized the areas for reporting accordingly.
Hello Doctor Peleg, can you please tell me why is it important to treat the disease?
Ziv (UX/UI Designer)
The goal of treatment is to achieve remission, which means that the disease is under control. However, flare-ups can occur if the disease is not well-controlled.
Sarit (Pediatric gastroenterology doctor)
Do all patients need to be monitored?
Ziv (UX/UI Designer)
Everyone should be. For life.
Sarit (Pediatric gastroenterology doctor)

Market Research:

After understanding the users' needs, I conducted competitor and market research to see how other products
tackled those problems or similar ones. I have explored many types of apps, from direct competitors to Nutritional tracking apps.
Pain points:
Get to the point
Long and exhausting reporting process, Some of the reporting fields are not relevant.
Building a safety net
Apps that are not built on a direct relationship between a patient and a doctor.
Understanding the target audience
A cluttered and confusing graphical presentation of data, A diverse target audience demands simplicity.
Make it easier for users
Do not give the patient the ability to be prepared for follow-up appointments.
Key learning:
Better safe than sorry
Providing a reporting response in a variety
of ways.
Self-report assessments
Allows the user to independently understand the consequences of his daily actions on the routine of the disease.


Once I gained a thorough understanding of the potential users' motivations, pain points, and fears, I proceeded to create well-defined personas.

Information Architecture:

Using the insights obtained from the research, I developed the app's architecture and user flow. This stage enables me to confirm the effectiveness of my solution before proceeding to create visual wireframes.

User flow:

I created the user flow considering the types of interactions and goals of the user with the application.


After finalizing the information architecture and user flow, I proceeded to work on the user interface. I prefer to begin with low-fidelity sketches before developing high-fidelity wireframes.
Low fidelity:
High fidelity:
Home screen
Report screen
Human support
Report screen


The final step was to design the user interfaces. I decided to use light colors that reflect Clarity, Accessibility, and Positive association which is important for making daily dealings more pleasant.
Always prepared

Providing advanced notifications before follow-up meetings and arranging meetings with relevant parties, along with a reminder about necessary tests and documents to be brought, as well as referrals for required tests.
It's your time to shine

Report on fields relevant to the disease and prioritize them according to your preferences.
Safety net

Having direct contact with a doctor, among other factors, and receiving warnings regarding disease deterioration based on the reports.
Can not always trust your gut

IBDaily can synchronize with the user's phone calendar and enable them to add events and set reminders.
Everything in one place

Save important documents, access the report history, and share them with relevant parties.
Better understanding

With the aid of graphs based on the report data, changes in disease symptoms can be monitored.
IBDaily app.png


bottom of page